CASE STUDY: Coca Cola

Client Coca Cola
Sector Retail - Beverage
Job function Planning Team
Task Route Planning

THE CLIENT...
Coca Cola has grown to be the worlds’ most recognised brand, with more than 1.6 billion beverage servings sold each day. The company’s goal is still to provide 400 brands and to do so in a sustainable way that benefits consumers and communities.

THE PROBLEM...
The Load Planning and Scheduling Team had a modest awareness of the proximity of postcodes when planning all routes and daily deliveries within the North of England, Wales and other sites that overlap the boundaries.

This lack of visibility meant that scheduled routes were not planned with the most effective and efficient method in mind resulting in high costs, increased CO2 emissions and reduced productivity.

THE SOLUTION...
Coca Cola purchased Geoplan’s Postcode District Maps to use as a visual aid on the wall for the planners to consult when planning routes and daily deliveries.

THE BENEFITS...

• Enables important decisions and planning.
• Provides Coca Cola with the ability to visualise and build both cost effective and efficient routing solutions.
• Reduced costs.
• Reduced emissions.
• Improved productivity.