CASE STUDY: Haygarth Group

Client Haygarth Group
Sector Marketing & Communications
Job function Operations
Task Data Interpretation

THE CLIENT...
One of the UK's leading independent marketing and communications agencies, delivering branding, promotions, public relations, advertising design and print.

THE PROBLEM...
The client was experiencing difficulty in clearly interpreting certain aspects of data which was key to the business decisions it had to make.

THE SOLUTION...
Geoplan GeoAnalyser enabled the client to understand its data more easily and proved to be a vital planning tool. The client is now able to visualise data in an uncomplicated format and is able to target more effectively.

THE BENEFITS...
Improved analysis for our client as a base for accurate and effective market communication strategies.