CASE STUDY: Paint Manufacturer

Client Manufacturers and suppliers of decorative products
Sector Paint Manufacturing
Job function Operations / Sales
Task Site Analysis / Territory Planning

THE CLIENT...
One of the premier manufacturers and suppliers of decorative products, including paint and woodcare finishes, wall coverings and a range of decorative sundries.

THE PROBLEM...
The client required a more scientific approach to new branch location and needed to redefine sales territories to ensure maximum return.

THE SOLUTION...
With the use of Geoplan GeoAnalyser, the client was able to map numerous potential sites, saving valuable time and ensuring that any new decorating centre was sited in the optimum location. Geoplan GeoAnalyser was also employed to balance sales areas on current and potential spend levels.

THE BENEFITS...
At the end of 2001 the client opened a brand new site in Royal Tunbridge Wells. After only six months of trading the centre was found to be outperforming its targeted return!

A complete redesign of the direct sales force territories resulted in more efficient use of each sales person's time, a balanced workload and improved customer service levels.

Since 2001, further outlets have been opened and Geoplan GeoAnalyser has proved to be of valuable assistance in the location decision making process.