CASE STUDY: Yum Restaurants International

Client Yum Restaurants International
Sector Retail - Fast food
Job function Marketing
Task Site Analysis / New Site Location / Competitor Analysis

THE CLIENT...
Yum Restaurants International is one of the world's leading restaurant groups, incorporating well-known brands such as Pizza Hut and KFC.

THE PROBLEM...
Yum required detailed analysis of site selection options with the ability to easily and quickly generate 'what if' scenarios.

THE SOLUTION...
Yum UK chose Geoplan software as a key tool in its market assessment and location analysis activities. With the assistance of Geoplan GeoAnalyser, it has assembled a powerful system, comprising a wide variety of data, automated routines, and most importantly, Geoplan GeoAnalyser software.

THE BENEFITS...
The company recently concluded the first major campaign undertaken using the Geoplan GeoAnalyser system, and is delighted with the results:

"We are very impressed indeed by the flexibility of Geoplan GeoAnalyser, its capacity to map and analyse vast amounts of data, and the development opportunities available. The support and assistance of the Geoplan consultants, combined with the expertise of Yum's Market Planning team has also been a critical part in the success of the system."