CASE STUDY: Pirtek (UK) Ltd
Client Pirtek (UK) Ltd
Sector Hydraulic Hoses and Fittings
Job function Administration
Task Franchise Territory Management
THE CLIENT...
Pirtek is the number one provider of fluid transfer solutions, products and on-site repairs to a range of industries, including:
- Construction
- Transport
- Agricultural
- Utilities
- Environmental Services
- Plant Hire
Pirtek was named International Franchise of the Year in 2000.
THE PROBLEM...
Pirtek required a solution that would enable the creation and management of individual franchise territories, to support growth across the UK network at a local level.
Franchise territories within the UK are defined using a combination of Postcode and physical boundaries such as roads, rail and rivers. Therefore, the chosen solution needed to be able to create individual territories using all of these bounding geographies.
Pirtek also required the ability to interpret and feed back individual franchise performance against key indicators such as sales, service and response times.
THE SOLUTION...
The Geoplan GeoAnalyser Mapping Software System with business data sourced by individual Standard Industry Classification (SIC) code.
The Geoplan GeoAnalyser System is a powerful tool, capable of customisation and handling a variety of datasets. It also provides Pirtek with the ability to produce a wide range of reports, specific to each individual franchise.
THE BENEFITS...
- A cost effective method of producing and maintaining the Franchise territory structure, with quick and easy map production and circulation to the network.
- Increase of revenue due to ability to provide Franchisees with a targeted and informed list of prospect customers based upon selected SIC criteria.
- Ability to see gaps in current coverage, therefore generating cost savings due to identification of areas of inefficiency and overlap
Geoplan enables us to identify areas where possible new territories can be established, as well as providing precise maps of existing ones. The Support Team are brilliant and are always on hand to help.
Rupi Gill
Office Manager