MARKETING
Getting the right data and having the correct tools to use it effectively is key for any Marketing department. At Geoplan we understand the importance and value of data. This is why our Geographic Information Systems (GIS) are built to help Marketing teams unlock the potential of their data, allowing it to be interrogated in multiple ways and at different Postcode levels.
From Sales & Marketing Maps (available at Area, District, Sector and Sector City Postcode levels), Digital Data and GIS Mapping Software, Geoplan can provide you with the geospatial tools to visualise your data geographically in order to assist with:
- Customer profiling and targeting
- Define relevant communication strategies.
- Assess market coverage and penetration
- Map current customer and product distribution
- Distribution channel selection and management
- Understand distribution by volume and value
- Understand regional and local differences in performance
- Compare media audience coverage and relevance
- Calculate conversion rates and return on spend
- Link sales performance to marketing spend.
- Calculate cost allocation by store, territory or region
- Define regional product, pricing and merchandising strategies
- Formulate market research quotas and targets
- Analyze research results
- Analyze customer satisfaction, loyalty card and warranty information
- Competitor mapping
- Performance modeling
- Identifying prospects
- Media and advertising selection
- Allocation of marketing resource
- Direct mail and door-drop activity
Geoplan’s Consultancy service is focused on assessing client needs and developing mapping systems that will begin to deliver returns as soon as you start using them. Our team can provide professional one-to-one software training to equip software users with the skills required to automate complex tasks, import data and effectively analyse results.
We have tailored bespoke systems to the needs of companies within the Retail, Manufacturing and Professional Cleaning sectors. Clients that are realising the benefits of Geoplan Mapping Software on a daily basis include, Yum UK and MOLLY MAID.
Talk to us...
Contact Geoplan and speak with a GIS Consultant who can assess your businesses needs and lead you in the right direction. Call 01423 569538 or complete our online Enquiry Form.