DOOR DROP CAMPAIGN PLANNING

There are many door-to-door activities that stretch well beyond leaflet and insert drop marketing - even this field is being challenged more and more to compete with, and compliment, other highly targeted marketing methods.

Door-to-door distribution encompasses all forms of delivery, collection and monitoring that involves a physical visit to a nominated location (either business or residential).

In all cases, the opportunity for waste and error is high, which can be costly, especially when utilising temporary workforces. The primary challenge is to ensure labour utilisation is at an optimum level and where printed marketing material is involved, this is accurately matched to the needs of the job.

Accurate planning and division of work is the key, combined with clear instructions to the field personnel and the ability to monitor/prove physical presence where required. Typically, work is divided into delivery rounds and work sheets are provided, which contain street level maps and address lists. These work sheets direct field personnel and provide a means for feedback into the system. More advanced operators are using GPRS to provide a date, time and presence stamp.

Current issues with Door-drop Planning

Back in the office, processes are often labour intensive, manual and spread across a number of different computer systems, adding further risk, cost and waste. In addition, the use of illegally copied maps is prevalent to such an extent that it can be perceived as the norm. Many operators and customers are unaware of the breach of copyright taking place when a map is photocopied.

How Geoplan can help

Our careful and extensive study of existing practises and workflow has highlighted the opportunity to improve the standard and efficiency of the current approach - saving time and money for all involved in the supply chain; from operator through to customer.

Geoplan systems are accurate, reliable and extremely easy to use, providing output for planning, presentation, management, field activity and monitoring – all in one place. We have designed the systems in consultation with a broad profile of companies in the marketplace and continue to reflect new ideas and ways of working, to ensure that the approach reflects current thinking and delivers the right level of return.

Learn more about our Door-drop Campaign Planning software.