EFFECTIVE RESOURCE DEPLOYMENT

Getting the right product, person, message or service to a target destination in a timely and profitable manner is the backbone of our work, fundamental to this is the use of the Postcode.

The skills applied to audit and correct failure and wastage in these areas cuts across all businesses and all disciplines. The drive to improve service whilst controlling cost and improving margin is a fundamental plank in a successful business.

Increasingly, resource is overstretched, overspent or misdirected; sometimes this is due to poor organisation, rather than insufficient capacity or budget. This situation is often misunderstood or mis-communicated, resulting in management stress, disgruntled staff, unnecessary investment, recruitment or re-direction and ultimately unhappy customers.

Companies are being challenged to move away from a fixed view of the world into a more dynamic way of working, flexing and re-mapping resource and coverage based on demand at a local or even individual delivery point, or customer level.

Geoplan Postcode-based mapping and analysis systems assist companies with defining, planning and managing territories. Once the fundamental framework has been created around the customers and prospects for a given area, resource deployment can be controlled effectively. With Geoplan tools and systems, you will also be able to drill-down to the most discreet details, such as drive-time to a particular customer and time spent with that customer. This data can then be viewed against the profit potential of that customer and improvements can be made to maximise the efforts of field personnel, while reducing costs.

Route mapping and visit scheduling systems from Geoplan allow you to work dynamically by being able to flex and re-map resource and coverage, based on demand at a local/ individual delivery point or customer level. With this amount of information and control you will soon begin to see trends and patterns in your activities from a geographical standpoint. This will allow you to visualise your Sales, Marketing, Operations and Distribution activities with an aerial/ helicopter view, which will help you:

• Save time
• Eliminate costly waste
• Manage territories more effectively
• Improve customer satisfaction
• Boost morale among sales teams and service/ support personnel

Operations and Distribution departments throughout the world use Geoplan software and systems to improve the efficiency of their resource deployment. Industries that would benefit from more effective resource management include Consultancy, Drinks Suppliers, Finance & Insurance, Franchising, Market Research, Motorcycles, Pharmaceuticals, Service & After Sales and Vehicle Manufacture & Sales.