SITE ANALYSIS & NEW SITE LOCATION

You can't always secure the ideal site that you want even when research tells you the exact location. However, Geoplan systems can be employed to identify candidate areas, based on your particular needs, offer or requirements, such that you can make informed choices about the sites that are presented before you.

There is no real substitute for local knowledge, but Geoplan can provide useful preparatory information at a strategic level. Key issues such as defining catchment size, store attractiveness, store cannibalisation, competitor locations, customer distribution, drivetime and demographics can all be brought together to inform the choice.

Businesses use Geoplan’s Postcode-based systems and tools to not only pinpoint the best sites, but to also identify alternative candidate sites based on the particular needs and requirements of your business. Informed decisions can then be made to facilitate site planning.

Geoplan’s analysis and planning tools can help you to define:

• Catchment size
• Store Attractiveness
• Store cannibalisation
• Competitor locations
• Customer distribution
• Drivetime/ travel time
• Demographics

Our systems can help you examine existing store performance and visualise the current situation with each site. Such information is valuable for mergers, acquisitions, refurbishments or the disposal of outlets. The data can also be used for developing a targeted marketing strategy – helping you to assess relevant media selections and coverage, as well as analysing the possible returns from running direct mail, door-drop and in-store promotional campaigns.

We have worked with companies throughout the world to assist with Site Analysis and New Site Location. These companies include Yum UK and Shell Gas. We also help Sales and Operations departments within the Construction, Education, Franchising, Manufacturing, Motorcycle and Retail industry sectors.