WHAT WE DO

Sales territory management
Specialising in the provision of Geoplan GeoAnalyser desktop mapping systems for sales territory management, Geoplan offers extensive expertise to support your sales activity:

• Balancing field sales workload and opportunities through territory optimisation to achieve minimal time travelling and maximum time in front of customers.
• Sales gap analysis and targeting of new areas of opportunity to optimise use of sales time and return on activity.
• Sales performance analysis to assess the success of sales and marketing.

Marketing support
A direct mail or sales and marketing campaign requires effective targeting of your proposed communication to the customer or prospect base to ensure best return from any marketing activity. This can be as a result of new product development or a strategy to increase existing product sales into the existing client base and/or new markets.

Geoplan supports this approach with a variety of services including:

• Customer profiling to define and locate prime new prospects.
• Geographic targeting to refine mailing target areas, reducing cost and maximising responses.
• Analysis of existing customer transactions to identify cross-selling opportunities.

Marketing assessment
Built upon a foundation of marketing expertise, Geoplan excels in the provision of market analysis including:

• Customer profiling exercises by product, value and channel to identify key characteristics of your most profitable customers.
• Market share and penetration analysis to identify new areas of opportunity and existing threats.
• Prospect targeting and allocation to appropriate sales channels.
• Area profiling to determine the potential for a particular product or service in a given catchment area or geographic territory.
• Analysis of return on investment and effort to assess areas of waste, inefficency, or high performance.

Retail analysis
Site selection and evaluation is of paramount importance to any retailer due to the potentially high cost of mistakes. Geoplan systems are used extensively in the continual evaluation of retail sites and our analysis services are used to support these systems or address more specific retail problems.

Factors assessed to determine the viability of a retail store can include the demographic or business profile of the target area, assessment of competitive presence, evaluation of potential retail drivers, access routes, traffic volumes by time of day and so on.

Working in partnership with you to identify the factors affecting store performance, Geoplan will undertake analysis to assist in:

• New site selection.
• Existing site performance against potential performance.
• Reviews of retail networks in cannibalisation analysis and mergers and acquisitions.