The Lifestyle Module uses the power of a Postcode Sector geodemographic database for consumer market analysis. By identifying the types that best represent your ideal customers, the Lifestyle Module delivers exceptional mapping and analysis functions to allow you to focus your sales and marketing resources to those areas that will provide the greatest return and business benefit.

Geoplan will help you to select the lifestyle system best suited to your business, drawing from leading suppliers in the field.

The Lifestyle Module can help you...

• Define your customer market
Select your target types from the lifestyle classification of your choice and determine the volume of your target market by Postcode Sector.

• Assess market potential
Assess sales performance andsupport the creation of quantifiable sales targets. Establish sales potential - even by product line - review retail potential and identify areas of opportunity for sales growth.

• Calculate market share
Compare customer volumes to total potential market and target sales and marketing resources to tap into areas of highest potential, maximising your sales return.

• Profile areas
Automated reporting functions produce demographic, income and age reports on your selected area. Visualise customer characteristics at the click of a button and print out for reports and presentations.

What have our clients said?

 

 

Add ESP (Enhanced Support Programme) with Software for absolute peace of mind. With ESP, technical assistance is fast and just a phone call away, and software updates are free, so you will be working with the most up-to-date postcode geography. Read more...

 

Add Training with Software in order to get the most from your Geoplan mapping system. Training courses are available to introduce new users to the software or to help current users automate repetitive tasks and learn about time-saving functionalities. Read more...