ADVANCED INTRODUCTORY COURSE - Two Days
£790 per delegate 
ADVANCED INTRODUCTORY COURSE - Two Days
Learn all the foundation skills required to use Geoplan Advanced so you can plan, implement, report upon and evaluate your marketing campaigns.
Course objectives
By the end of this course, after working through detailed exercises and extensive hands-on use of Geoplan Advanced, you will be able to:
- Navigate around Geoplan Advanced using a variety of tools and wizards.
- Define target areas for your marketing campaigns.
- Create catchments using radius, Drivetime, polygons and pre-built catchments.
- Create a mail merge from your target area straight into MS Word.
- Calculate market size and potential markets.
- Evaluate a range of media types including TV, radio, local newspapers, door drops or direct mail and plan the most effective strategy for your business.
- Produce reports and maps based on population and household data.
- Produce profiling reports and maps based on population and household data.
- Produce profiling reports and maps based on a selection of optional upgrade modules
(customer lifestyle profiling and business data).
Who should attend?
Clients who wish to use Geoplan Advanced to analyse geographical data to assess and refine the performance and profitability of their sales and marketing activity.
How to book
To book this training course, click the Book Now button at the top-right of
this page and select a location, a date and the number of delegates.
In order to help you get the most from our training courses, we have
minimised travel time by extending our training facility in Harrogate with
10 new regional training centres. These venues were provided in conjunction
with market-leaders QA and the locations were carefully selected to enable
most delegates to get to a training course within an hour. This saves
valuable time, reduces travel costs and ensures all delegates arrive feeling
fresh in the morning and leave the course with only a short journey home.
Please contact us to discuss your training needs.
What do our clients think of our training?
IMPORTANT INFORMATION
When you reserve a Training Course we will contact you to confirm date and availability. Geoplan reserves the right to modify the date and/or the location based on known course attendance figures. Course places are limited and based on full classroom allocation. We can handle a maximum of 8 delegates at any one training session. Please see our Training Terms & Conditions.