case studies

about geoplan - delivering world class geographic information solutions

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"The Geoplan package has helped us to plan for future coverage, ensuring that new franchises have the necessary number of businesses and population to be successful"

Client:
Dyno-Rod
Job Function:
Operations
Knowledge Area:
Franchise Location Planning
Dyno-Rod, established for over 40 years, is the UK’s market leader in drain services.

The Problem

The UK needed to be divided into accurate and manageable franchise areas for both the Dyno-Rod and Dyno-Locks brands.

The Solution

Using Geoplan GeoAnalyser Dyno-Rod was able to view the extent of its existing network and to identify areas where potential new franchises could be established.
 

The Benefits

A manager from Dyno Road outlined the benefits of Geoplan. See the client testimonial below for further informaiton.

The Geoplan package has helped us to plan for future coverage, ensuring that new franchises have the necessary number of businesses and population to be successful. It also allows targeted direct mail campaigns to be created and managed effectively.
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