JCB required a tool to assist with marketing support and dealer network management on a global basis.
JCB also required a tool to visualise statistical information such as sales volumes, on a map in order to assist with decision making and strategic processes.
Geoplan GeoAnalyser with Global Mapping provided JCB with a comprehensive tool that met all requirements. Typical usage includes the following:
- Point mapping (competitor locations, supplier locations, monitoring stock turn by country).
- Thematic mapping (market share by County, Retail by Postcode Area).
- Territories (mapping Dealer territories) and management of the network.
- Integral to JCB processes.
- Improved customer service levels – internally and externally.
- Quick and simple generation and manipulation of dealer network maps.
- Ability to scenario plan for strategy changes – visualise the effects.