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"Using the Geoplan Geoanalyser software, I have been able to produce maps which have enabled the company and branches to quantify potential markets..."
Client:
SIG Plc
Industry Sector:
Infrastructure & Construction
Job Function:
Operations
Knowledge Area:
Marketing Analysis
Task:
Data Analysis
SIG plc is a leading European supplier of Insulation, Exteriors, Interiors and Specialist Construction Products. The Group principally operates in 11 countries in Europe and has small trading operations in a further 6 serving a wide range of trades in the building and construction markets.

The Problem

SIG Plc required a means of displaying and analysing company and branch information to support decision making at a number of different levels. Namely for coverage and branch servicing as well as where to focus marketing activity.

The Solution

Geoplan GeoAnalyser, with Business Data Module has enabled SIG to produce various map views with pin locations, radial catchments and distance calculations.

The expert user Paul Gibson has been able to quickly and easily fulfill map requests from across the business in support of marketing initiatives, network coverage queries and many others.

Different elements of company data have been mapped to enable SIG to highlight anomalies where action is required.

The Benefits

  • Improved operational effectiveness.
  • Considerable Time Savings.
  • Removes the guesswork to provide a definitive answer to ‘what if’ scenarios.
  • Ability to save maps as image files for easy distribution to the relevant stakeholders.
Using the Geoplan Geoanalyser software, I have been able to produce maps which have enabled the company and branches to quantify potential markets, assess branch coverage and service issues, define branch catchment areas and highlight new opportunities. This, coupled with the high level of customer service, makes the software extremely valuable to the business.
Paul Gibson
Corporate Information Department
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