Dyno

Using Geoplan mapping software, Dyno-Rod was able to view the extent of its existing network and to identify areas where potential new franchises could be established.

Find out more

The Problem

The UK needed to be divided into accurate and manageable franchise areas for both the Dyno-Rod and Dyno-Locks brands.

"The Geoplan package has helped us to plan for future coverage, ensuring that new franchises have the necessary number of businesses and population to be successful. It also allows targeted direct mail campaigns to be created and managed effectively."

Dyno

The Solution

Using Geoplan mapping software, Dyno-Rod was able to view the extent of its existing network and to identify areas where potential new franchises could be established.

Developed specifically for Hermes, the system provided:

The Benefits

  • Increased revenue.
  • Saves resource and associated cost.
  • Faster planning process.
  • Industry Standard Data.
  • Key tool to support growth and provide a means of visualising target areas.
  • Visualise territory locations for internal management and franchise decisions.
  • Improved geographical efficiency of territory creation and management.
  • Enhanced Intelligence and provision of greater data and detail.
  • Ability to Identify gaps in current coverage.

You may also be interested in...

GeoAnalyser was used to identify areas of overlap, waste and opportunity, enabling Kawasaki to reduce cost and improve sales performance and return.

Read Case Study

Increased revenue per field sales person by 20% - through increasing the number of visits a person could make, and providing a more balanced workload.

Read Case Study

Geoplan provided a solution which enabled Shell to create efficient LBU's based upon its entire database.

Read Case Study