Geoplan mapping data was integrated into our client’s multi-channel marketing platform.
Find out moreOur client delivers multi-channel marketing insights from a miscellany of its customer data sources, actionable in one easy-to-use platform.
This powerful customer analytics and audience targeting software helps to convert data into actionable insights.
Highly detailed and accurate Postcode polygon data frameworks are fundamental to this type of analysis and modelling.
This is where Geoplan excels, as the de facto industry standard, for the supply and maintenance of these data frameworks in the UK.
Geoplan are the owners of the industry standard digital Postcode boundary data file for the UK. We were the first company to develop full digital UK coverage of Postcode Boundaries and have consistently maintained this Postal geography for over 39 years.
We have supplied this critical data set to both Royal Mail, in support of daily postal operations and to Ordnance Survey, as a key service and component provider, in building both Addressbase and latterly Codepoint Unit Polygons.
It is these skills and capabilities that are relied upon, as part of the key fabric of our client’s industry leading product suite, dating back more than 10 years.
Geoplan worked with Ordnance Survey to create and maintain a highly accurate Postcode geography based on OS Address location data.
Marston's used a bespoke tool to review their site network and site performance of their pubs
