OR ALTERNATIVELY ...
CASE STUDY: Cement Manufacturer
Client Cement manufacturer
Sector Manufacturing
Job function Sales / Operations
Task Sales Planning / Site Analysis
THE CLIENT...
Operates cement plants at a number of locations. With an annual capacity of some 2.6 million tonnes, they command an important share of the British cement market.
The company produces and distributes a wide range of cement products required by the building industry in bags and bulk tankers, including specialist oil well cement for North Sea applications.
THE PROBLEM...
There were two key tasks that the client needed to address:
1) The client needed to look at its customer base across all business sectors, reviewing the volume, profitability and which production unit serviced each outlet currently.
2) The client was to open a new state-of-the-art plant and to close some older capacity, and needed to look at ‘what if’ scenarios relating to servicing customers from the new plant.
THE SOLUTION...
The client has used Geoplan GeoAnalyser software to display its outlet data with a simple bi-variate hot/cold legend for volume and profitability. Different slices of the data were taken by business sector and source works to highlight anomalies where an improvement needed to be made in profitability or service.
THE BENEFITS...
The client outlined the benefits of Geoplan GeoAnalyser:
“Geoplan GeoAnalyser has brought our data to life - it enables us to demonstrate the effect of marketing and sourcing decisions from a marketing and supply chain perspective. We are now growing in confidence and importing data from other systems. We have also found Geoplan’s tailored training and helpdesk very responsive to our needs.”
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