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CASE STUDY: Dyno-Rod
Client Dyno-Rod
Sector Drain Services
Job function Operations
Task Franchise Location Planning
THE CLIENT...
Dyno-Rod, established for over 40 years, is the UK’s market leader in drain services.
THE PROBLEM...
The UK needed to be divided into accurate and manageable franchise areas for both the Dyno-Rod and Dyno-Locks brands.
THE SOLUTION...
Using Geoplan GeoAnalyser Dyno-Rod was able to view the extent of its existing network and to identify areas where potential new franchises could be established.
THE BENEFITS...
"The Geoplan package has helped us to plan for future coverage, ensuring that new franchises have the necessary number of businesses and population to be successful. It also allows targeted direct mail campaigns to be created and managed effectively."
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