COURIER DELIVERY AND DOOR DROP CAMPAIGN PLANNING
There are many door-to-door activities that stretch well beyond leaflet and insert drop marketing - even this field is being challenged more and more to compete with, and compliment, other highly targeted marketing methods.
In all cases, the opportunity for waste and error is high, which can be costly, especially when utilising temporary workforces. The primary challenge is to ensure labour utilisation is at an optimum level and where printed marketing material is involved, this is accurately matched to the needs of the job.
Our careful and extensive study of existing practises and workflow has highlighted the opportunity to improve the standard and efficiency of the current approach - saving time and money for all involved in the supply chain; from operator through to customer.
Example: Letterbox Distribution
Problem: Required a means of building mail rounds at street level with the ability to output address lists and maps for use in the field – replacing the current labour intensive practices including copying of paper maps.
Solution: Geoplan StreetFinder software.
Benefits:
- The system is accurate, reliable and easy to use, providing output for planning, presentation, management and field activity all in one place.
- The result of use is a reduction in waste and increase in efficiency through increased automation and less reliance on old manual processes.
- Option to bring in high quality, Ordnance Survey street level mapping at no extra cost.
Product Used: Geoplan StreetFinder.
Investment: £1,995 per annum.
Example: Leading UK Regional Newspaper Publisher
Problem: Required a solution to enable easy back-checking of deliveries to provide more accurate results than the existing process of checking by telephone.
Solution: Geoplan AddressFinder with GPS Module
Benefits:
- Back-checking via GPS provides a robust and credible proof of delivery.
- Provides quality map and report output for use at point of sale, in planning and in the field.
- Improve targeting with reference to residential and business counts, supported by penetration figures for dwelling type and tenure.
- Option to bring in high quality, Ordnance Survey street level mapping at no extra cost.
Product Used: Geoplan AddressFinder.
Investment: £10K - £25K per annum.
Example: UK’s largest home delivery courier company
Problem: Required a solution to Map courier delivery rounds at Postcode Unit Level and aggregate the rounds up to regional and delivery level.
Solution: GeoAnalyser + Postcode Unit Level Postcode Boundaires
Benefits:
- Enables the creation of c.6,000 – 7,000 delivery round maps for distribution to couriers and their managers.
- Provides Postcode Unit Level geography.
- Geoplan created an add-on solution to automate the delivery round map creation and link to Oracle.
Products Used: Geoplan GeoAnalyser with Unit Postcode Boundary Data
Investment: £20K year one and circa £3K in ongoing years
Learn more about Door Drop Campaign Planning...
