CUSTOMER PROFILING

The primary focus in the application of customer profiling, be that consumer or business to business is the ability to understand which customers are most attracted to your offer and deliver the highest return.

Once this is understood it is possible to calculate market penetration, potential and to quantify, identify and locate the candidate customers available to you in your marketplace.

All of this information can be readily analysed within Geoplan systems and overlaid onto current sales, distribution or store networks. This process can help you to understand the dynamics of performance and to establish relevant and targeted approaches at a local level.

Example: Manufacturer of Spray Technologies

Problem: Who are out customers are where are they?

Solution: Database profiling supported by Geoplan GeoAnalyser and Business Universe Data Module.

Benefits:  

• Understanding of who the customers are by business type and subsequently where potential customers are located for targeting purposes.
• An understanding of market penetration and location of the market enabled the field force servicing them to be structured efficiently also.

Products Used: Geoplan GeoAnalyser and Business Universe Data Module.

Investment: Year one circa £25,000 and £7,000 in ongoing years.

Learn more about Customer Profiling...