DOOR DROP CAMPAIGN PLANNING

There are many door-to-door activities that stretch well beyond leaflet and insert drop marketing - even this field is being challenged more and more to compete with, and compliment, other highly targeted marketing methods.

In all cases, the opportunity for waste and error is high, which can be costly, especially when utilising temporary workforces. The primary challenge is to ensure labour utilisation is at an optimum level and where printed marketing material is involved, this is accurately matched to the needs of the job.

Our careful and extensive study of existing practises and workflow has highlighted the opportunity to improve the standard and efficiency of the current approach - saving time and money for all involved in the supply chain; from operator through to customer.

Example: Letterbox Distribution

Problem:  Required a  means of building mail rounds at street level with the ability to output address lists and maps for use in the field – replacing the current labour intensive practices including copying of paper maps.

Solution: Geoplan StreetFinder software.

Benefits:  

• The system is accurate, reliable and easy to use, providing output for planning, presentation, management and field activity all in one place.
• The result of use is a reduction in waste and increase in efficiency through increased automation and less reliance on old manual processes.

Products Used: Geoplan StreetFinder.

Investment: From £1,995 per annum.

Learn more about Door Drop Campaign Planning...