FRANCHISE LOCATIONS AND TERRITORY PLANNING

The focus of Geoplan's offer is the provision of tools to assist in effective resource deployment; the efficient management of sales - based territories and the creation of clear and quantifiable franchise territories, territory boundaries and performance potential is central to this theme. Resource costs are high, the need for efficiency and effectiveness is key. Using this process leads can be accurately allocated, gaps, overlaps and wasted effort can be eradicated.

Geoplan provides the necessary building blocks, data and tools to understand the current position and define an effective structure based on performance variables and targets of your choice. New national territories can be formed or existing territories or franchise areas can be fine tuned to improve performance potential.

As you make changes to franchise territory boundaries all performance and lead data is carried with it, ensuring the seamless re-allocation of work, which can be fed back into central systems as required.

This approach can also be applied within the territories to assist in directing effort where it will generate best return.

Example: Individual franchisee

Problem: How do we define our franchisee territory easily and visually.

Solution: Geoplan Paper Map at Sector Level

Benefits:

• Enabled the boundary of the franchisee area to be defined on the map using Postcode boundaries.
• Easy to used and a quick reference as to whether leads fall within or outside of the area.

Products Used: Geoplan Postcode Sector Boundary Map with Laminate finish.

Investment: Paper Maps starting from £35.

Example: Taxassist Accountants

Problem: What solution can be used to replace the current large an unmanageable paper maps and allow creation of broadly equal franchise areas.

Solution: Geoplan Expert was chosen because it offered a simple yet effective system of recording each franchisee's territory, and for obtaining statistics about that area.

Benefits:

• When dealing with telephone enquiries, can move about the map quickly, zooming in and out as necessary, searching by town, street or Postcode.
• Can also add and remove features to the map including roads, airports, rivers, forests and even streets.
• The data such as population per Postcode District and Sector is invaluable

Products Used: Geoplan Expert mapping software.

Investment: Year one circa £994 and £200 in ongoing years.

Example: Molly Maid UK

Problem: How do we define our franchise network and ensure balanced and saleable areas with equal potential?

Solution: Geoplan GeoAnalyser and Lifestyle data Module. Enabled Molly Maid to determine where the target market was located, create suitable franchise territories and begin the recruitment process for suitable franchisees.

Benefits:

• Appropriate franchise sizing and location.
• Clear franchise territories for lead allocation and performance management.
• Improved control at reduced cost.

Products Used: Geoplan GeoAnalyser system and supporting Lifesyle Data Module. Paper maps supplied to each franchise detailing own territory.

Investment: Year one circa £20,000 and £5,000 in ongoing years. Paper Maps starting from £35.