SALES PERFORMANCE ANALYSIS AND IMPROVEMENT

Sales are the lifeblood of any organisation, whether business is good or bad, Geoplan can assist by helping you understand where the problems and opportunities lie and how to capitalise upon them.

Our maps, systems and procedures provide a clear framework for analysis and performance improvement, with the ability to drill down to individual account and product level data. Individual customer performance can be mapped, as can the location of field sales personnel, their call patterns and time spent in the car.

The resultant views, plans and information can be formed into bespoke mapping systems for use both centrally and throughout the sales hierarchy. Providing each level with the information necessary to review, manage and react to changes in the market, performance and business needs.

Example: Retail Convenience Store Chain

Problem: Site selection, store marketing, response profiling and performance analysis.

Solution: Geoplan GeoAnalyser with Demographic data enabling the visualisation of target and therefore potential against actual sales and response figures.

Benefits:

• Ability to understand the ‘success ratio’ of an area / store.

Products Used: Geoplan GeoAnalyser core system with Census Module.

Investment: Year one circa £15,000 and £2,000 in ongoing years.

Learn more about Sales Performance Analysis...