SITE ANALYSIS AND NEW SITE LOCATION

You can't always secure the ideal site that you want even when research tells you the exact location. However, Geoplan systems can be employed to identify candidate areas, based on your particular needs, offer or requirements such that you can make informed choices about the sites that are presented before you.

There is no real substitute for local knowledge, but Geoplan can provide useful preparatory information at a strategic level. Key issues such as defining catchment size, store attractiveness, store cannibalisation, competitor locations, customer distribution, drive-time and demographics can all be brought together to inform the choice.

Example: Yum! Restaurants International

Problem: Yum required detailed analysis of site selection options with the ability the easily and quickly generate ‘what if’ scenarios.

Solution: Geoplan GeoAnalyser with Drive-time Distribution Module and a wide range of data and automated routines. UK and Australian systems.

Benefits:

• Enables appropriate site placement and a means of targeting and planning campaign activity.
• Removes the guesswork and enables ‘what if’ scenarios to be quickly generated.

Products Used: Geoplan GeoAnalyser system, Distribution (Travel-time) Module, Media and Business data.

Investment: Year one circa £25,000 and £7,000 in ongoing years.

Learn more about Site Analysis and New Site Location...