FRANCHISING

Geoplan has experience with many organisations within the Franchise sector. These companies range from small to medium sized privately owned business to PLCs and multi-national organisations.

We have a proven track record of being able to understand business problems in your sector, provide effective solutions to those problems and demonstrate value add to every organisation we have worked with.

Geoplan is particularly strong in the franchise sector, across a broad range of product and service offerings, working with franchisors and franchisees at different levels of development and skill.

Our approach can provide an understanding of the initial target market, its size and distribution. This in turn enables the creation of clear and quantifiable franchise territories, territory boundaries and performance potential.

Once the base framework is created, there is work to be done to ensure that the franchisees develop the territory to maximum mutual benefit. We have developed a unique approach that provides insight to both Head Office and the local franchisee that delivers clarity, efficiency and effectiveness in producing the best from a given territory.

CASE STUDIES

Dyno-Rod logo Dyno-Rod
Using Geoplan GeoAnalyser, Dyno-Rod was able to view the extent of its existing network and to identify areas where potential new franchises could be established. Read more...

Molly Maid logoMolly Maid
Molly Maid use Geoplan GeoAnalyser software to determine how many of their ideal customers lived in each Postcode Sector across the UK. Read more...

 

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