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MARKET RESEARCH
Geoplan has experience with many organisations within the Market Research sector. These companies range from small to medium sized privately owned business to PLCs and multi-national organisations.
We have a proven track record of being able to understand business problems in your sector, provide effective solutions to those problems and demonstrate value add to every organisation we have worked with.
Having worked on both sides of the client, agency relationship, as a full MRS member for almost 20 years it is clear to see the variety of ways in which Geoplan can add value.
From an agency perspective, mapping systems can assist in new business development, presentation, customer profile identification and location, quota selection, field worker deployment, payment and management.
From a client perspective the deployment of mapping should deliver robust and accurate samples, cost effective and relevant research results and a view on the data that would otherwise be lost with tables and graphs.
Our systems can readily take data for the leading analysis systems such as SPSS and SNAP, providing a different dimension to the results and generating a real USP for the agency.
CASE STUDIES
Haygarth Group
Geoplan GeoAnalyser enabled the client to understand its data more easily and proved to be a vital planning tool key to the business decisions the had to make. Read more...
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