VEHICLE MANUFACTURE & SALES

Geoplan has experience with many organisations within the Vehicle Manufacture and Sales sector. These companies range from small to medium sized privately owned business to PLCs and multi-national organisations.

We have a proven track record of being able to understand business problems in your sector, provide effective solutions to those problems and demonstrate value add to every organisation we have worked with.

Geoplan have developed specific mapping solutions for use both at Head Office, in the field and at individual franchises and dealerships. In some cases the systems have been designed to facilitate global analysis of dealer networks and sales trend information.

The primary application is the establishment of efficient sales territory structures and operations aligned to dealership and franchise catchments, defined by a clients own vehicle registration information. This picture is usually augmented by national registration data from organizations such as MCIA, or SMMT. A combination of the two elements paints a national picture and can help to identify regional market share, potential, overlap and areas of opportunity.

Where relevant the data can be used in conjunction with demographic profiling and competitor information to define local merchandising strategies, matching vehicle type and positioning with the catchment profile.

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