GEOANALYSER

The GeoAnalyser represents the most powerful and flexible mapping tool in the Geoplan range. It is focussed solely on the delivery of spatial analysis solutions for medium to large businesses or expert users.

The ideal option for a wide range of industry sectors, GeoAnalyser is the foundation product that, along with the relevant modules, can help in sales, marketing, distribution, retail, manufacturing, banking, public sectors and utilities. Designed to help you visualise a wealth of company data with the utmost clarity, GeoAnalyser produces highly visual and extremely informative maps and reports.

Unlike other systems in our range, GeoAnalyser is designed to be configured and installed by the Geoplan team of experts. From initial enquiry, Geoplan will allocate a discreet Account Team to ensure that the system selected not only meets your needs but is configured, installed and trained as agreed, ensuring you get results, fast.

We recognise the importance of getting this decision right and to ensure that this happens we are committed to demonstrate that the system will deliver against all stated objectives using your data before a purchase decision is made. This level of care continues through training and support to ensure that both our product and your skills remain current .

You can...

• Identify target customers.
• Quantify potential markets.
• Locate potential customers.
• Analyse sales territories.
• Plan marketing campaigns.
• Present plans for future opportunities.
• Analyse customer data.
• Improve territory performance.

Key features and benefits:

• Data import and export.
• Full connectivity to all enterprise databases.
• Fully configurable to business needs.
• Street level mapping.
• 9,500 Postcode Sectors, Districts and Areas.
• 1.8 million Unit Postcodes and delivery counts.
• Create unlimited territories.
• Create thematic maps.
• Perform complex calculations.
• Full suite of data analysis tools.
• Sales territory balancing and optimisation tools.
• Place pins as shapes, colours, icons or graphs.
• Measure distance.
• Save maps as image files.
• Print colour maps.
• Catchment creation and cutting tools, radius, Drivetime, polygon and threshold.
• Integrated data geocoder and Postcode checker.
• Integrated and customisable report generator.
• Optional Drivetime tools.
• Optional map, boundary, demographic, media, lifestyle and business datasets.
• Optional MapViewer for distribution of maps to remote users.

Analyse retail outlets...
Map retail networks across the UK to determine potential gaps in the market and identify areas of cannibalisation. Define retail catchment areas in terms of radii or specific geographic features and immediately determine the sales potential for existing stores and potential new site locations. Display competitors and determine the likely effect of their presence on your stores revenues.

Assess market position...
Compare your customer volumes to the total potential market for your product or service and identify areas of success and opportunity.

Analyse customer data...
Map the distribution of your customers using their postcode. Use GeoAnyalser’s powerful data analysis capabilities to interrogate and query your customer information and display the results clearly and quickly.

Find new customers...
GeoAnalyser can be supplied with a wide range of demographic and business data specifically suited to your business and market. Select the key characteristics of your customers and produce inspirational maps to locate the concentrations of your potential customers.

Improve territory performance...
GeoAnyalser provides powerful tools for the creation, optimisation and management of territory structures. Allocate Postcodes and individual customers to your sales personnel and use GeoAnyalser’s unique balancing tool to ensure that all sales staff have the same sales opportunities and workload. Use GeoAnyalser to monitor sales performance against target and visualise where business is being won and lost.

Manage franchises...
Create and define franchise areas using the latest authoritative Postcode geography. Establish your potential customers’ profiles and assess the sales potential for each of your franchise areas. Print maps and reports to support the sale of franchise areas and include in your agreements to avoid franchisee confusion and conflict.

Delivery and installation
Unlike other systems in our range, GeoAnalyser is designed to be configured and installed by the Geoplan team of experts. From initial enquiry, Geoplan will allocate a discreet Account Team to ensure that the system selected not
only meets your needs but is configured installed and trained as agreed, ensuring you get results, fast.

Enhanced Support Programme (ESP)
All software and data products are covered by our Enhanced Support Programme (ESP). ESP offers you support, maintenance and updates so you can get the most from your software and services. Find out more about ESP.
Price: £1598 per annum

Training
Geoplan offers a comprehensive rance of training courses designed to help you get the most from your software and to help your business see results and payback as soon as possible. Find out more about GeoAnalyser training.

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