Postcode Directory Retirement

We recently elected to retire the Postcode Directory from our product range and we are keen to keep you informed by providing a little background regarding the decision.

Originally released in 1984, the Geoplan Postcode Directory fast proved to be a valuable and highly versatile publication and continued to deliver significant benefits to users over the years. Highlighting the importance of the Postcode in consumer and business marketing, the Directory consistently served as an ideal support for market analysis, territory planning, media planning, site analysis and direct marketing among other areas.

Undergoing re-launches in 1996, 1997, 2001 and 2007, the beauty of the Directory irrespective of the edition has always been its ease of use, portable nature and wealth of information. That being said, acknowledging the clear benefits; times do change and an increasing demand for digital resource has predominantly led to the decision.

On that note, after 26 years, we bid a fond farewell to the Postcode Directory.