SIG Plc required a means of displaying and analysing company and branch information to support decision making at a number of different levels. Namely for coverage and branch servicing as well as where to focus marketing activity.
Geoplan GeoAnalyser, with Business Data Module has enabled SIG to produce various map views with pin locations, radial catchments and distance calculations.
The expert user Paul Gibson has been able to quickly and easily fulfill map requests from across the business in support of marketing initiatives, network coverage queries and many others.
Different elements of company data have been mapped to enable SIG to highlight anomalies where action is required.
- Improved operational effectiveness.
- Considerable Time Savings.
- Removes the guesswork to provide a definitive answer to ‘what if’ scenarios.
- Ability to save maps as image files for easy distribution to the relevant stakeholders.