"GeoAnalyser provides us with indispensable information that our Franchise Owners need to grow their businesses."

The Problem

The success of MOLLY MAID to date, combined with a market with almost infinite possibilities for growth means they have ambitious growth targets for the future. In order to achieve these targets they needed to identify where their core base of target customer households are and to pin point where they lived and to divide the country up into exclusive areas with a minimum of 12,000 target customer households in each area available to be awarded to new Franchise Owners.
 

The Solution

The first stage in the screening process is to establish where prospective MOLLY MAID Franchise Owners are thinking of setting up their business is in an available area, using GeoAnalyser to assist in this process. The second stage is to establish if the area has sufficient numbers of target customer households upon which to build a MOLLY MAID business.
 

The Benefits

  • Eliminated guesswork involved in Franchise location
  • Improved targeting of prospective customers
  • Improved efficiency in travel time between cleans
  • Enables Franchisors to identify trends, anomalies and opportunities


How we can help you?

See how Geoplan mapping software and services can help you optimise territories and maximise your return. If you are interested, just call to speak to an Account Manager on +44(0)1423 569538.

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MOLLY MAID is a management franchise providing high quality reliable domestic cleaning operated by Franchise Owners who manage teams of maids within an exclusive area.

Founded in 1979 in Canada the organisation came to the UK in 1984 and using the franchise model as a means of developing distribution has grown to 71 Franchise Owners across the country.

Geoplan Factfile

Sector: Franchise & Retail

Task: Identify new territories for franchise development

GeoAnalyser provides us with indispensable information that our Franchise Owners need to grow their businesses. On the one hand we need to ensure that the MOLLY MAID service is available to those people who are looking for a reliable professional and value conscious service to do their cleaning and on the other hand that the area has sufficient numbers of these people upon to which to build the business and make it a success. GeoAnalyser removes the guesswork and provides the decision support we need at a click of a button. Overall MOLLY MAID experienced a 1.2% sales growth last year, maintaining it's position, as the most recognized brand in the domestic cleaning sector. Now more then ever our service is regarded as an indispensable and affordable necessity.

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