The client needed to expand its business by purchasing new sites and developing suitably sized stores for a given catchment area, but had no quantifiable means of correctly estimating the ideal site size. Historically, store assessments were purchased from an outside source which was slow in providing the necessary information and consequently led to site opportunities being lost.
In purchasing Geoplan GeoAnalyser, the client was able to evaluate potential new store sites in-house, cost effectively and quickly, based on census information and details of competitor activity.
A clearer understanding of the demographics and competitors within the created catchment area of a new site was available immediately.
How we can help you?
One of the UK’s largest and most successful retailers operating over 200 outlets across Yorkshire and the North West.
Geoplan GeoAnalyser gave us the ability to create catchment areas rapidly, using varying travel times, and then to calculate a population count based on that area. This gave us the ability to compare the performance of existing stores and to better understand how a new store of a given square footage may perform in a new area. We also found that the initial training was excellent and helped us deliver results, fast.