The Problem
The Evri out of home (OOH) network (ParcelShops and Lockers) has grown steadily since its inception approximately 10 years ago. Evri have approximately 5,000 ParcelShops and over 900 Lockers in their network.
From its inception Geoplan worked with Evri to identify the total market potential in terms of building and then the expansion of its network.
The aim for Evri is to make is even more convenient for people to send, collect and return their parcels with Evri and to ensure that the network is optimised i.e. the Parcel Shops are in the right location and are performing. Currently, over 90% of the UK’s population live within 2 miles of a ParcelShop or Locker.
The Solution
Working with Geoplan and our platform we used data such as footfall density, proximity to a transport hub or residential density in the nearby area. Store standards, hour and even parking provision along with other factors to do the following:
- Identify areas in the UK and Northern Ireland of good potential for the location of ParcelShops.
- Review the existing Parcel Shops that are underperforming and assess whether to decommission them and/or find alternative locations.
- Review the Parcel Shops that are performing exceptionally well with a view to opening up additional Shops in close proximity to service demand.
This resulted in a solution that provided a ranking model that could be used for Evri to use and then model the network themselves going forwards.
The Benefits
Visualise and review existing coverage.
Establish, maintain and grow a business model.
Quantify potential.
Predict performance.
