Shell Gas recently faced a drastic restructuring of its business and was moving from an existing Regional/National structure to 'Local Business Units' (LBUs).
This not only required an understanding of the existing structure and customer locations, but also the definition of the trading territories for each new LBU, along with the reallocation of customers to the new LBUs.
Using GeoAnalyser, Shell Gas was able to import its entire customer database, and create counts of customers per Postcode Sector. These sectors were then clustered to create new LBUs.
GeoAnalyser allowed constant monitoring and appraisal of the effects of each proposed change to the LBU network. Alongside this process, Shell Gas was able to print maps of the resulting LBUs for logistical crosschecks.
The summary analysis resulting from the territories could also be quickly exported into software packages such as Excel for inclusion into other reports.
"We have found Geoplan GeoAnalyser to be a great mapping tool. It makes the assigning of customers to Local Business Units easy, and the various types of information become easy to understand, particularly segmentation of our customer base."