Create efficient sales territory structures and ensure operations are aligned to dealership or franchise catchments
We have developed strategic and specific mapping solutions for use at Head Office, in the field and at individual franchises and dealerships.
In some cases the systems have been designed to facilitate global analysis of dealer networks and sales trend information.
Geoplan can help you establish efficient sales territory structures and operations aligned to dealership and franchise catchments, defined by a client's own vehicle registration information.
This can be augmented by national registration data from organisations such as MCIA, or SMMT.
A combination of the two elements paints a national picture and can help to identify regional market share, potential, overlap and areas of opportunity.
Establish efficient sales territory structures
Access augmented national registration data
Identify regional market share and areas of opportunity
Define local merchandising strategies.
Where relevant, the data can be used in conjunction with demographic profiling and competitor information to define local merchandising strategies, matching vehicle type and positioning with the catchment profile.