Efficient planning and management of sales territories is required for a territory to be successful and profitable. Once market segmentation has defined the key target markets, and the territories have been defined, it is then important to place the right salespeople into those territories.
However, sales abilities vary and so the task of placing the right field personnel into areas where they can make the most impact and money is vital. Geoplan can help you to achieve this and also provide the tools to manage territories in order to avoid sales territory imbalances, overlaps and misalignments.
If you need to deliver a marketing message to a specific target market, Geoplan can assist from start to finish. Firstly, to improve the rate of success for your marketing campaign, Geoplan’s geographic analysis tools can locate the types of people who are more likely to be interested in your message/ offer. You will then be able to determine which media your target market would be more receptive to – i.e. newspaper, magazine, TV, radio, direct mail, door-drop, etc. Geodemographic customer profiling can help with this.
The effective deployment of resource is a major contributor to the ongoing success and profitability of territories. Geoplan’s mapping systems assist with managing resource and deploying field based service/ support personnel to customers. Our systems can also determine the most appropriate approach, according to the ‘value’ of each customer.
Our ability to deliver products, people, messages and services in the most cost-effective and time-efficient ways possible is testimony to our mapping software, which benefits many Sales, Marketing,Operations and Distribution departments throughout the world. Companies such as Rhys Davies Freight Logistics are currently using Geoplan software to streamline their distribution planning processes.
From visualising delivery routes to full supply chain analysis, Geoplan provides the tools that will enable you to get a product from A to B as quickly and as cost-effectively as possible. Many businesses are benefiting from more efficient route planning by using Geoplan Mapping Software and Geospatial tools.