Franchise Location and Planning
If you are developing franchises, it is important that you identify the prime locations for your new franchise outlets. Depending on your business type, you may need a site location that offers high traffic and is easily accessible for customers and employees. You will also need to know:
- Where competitors are located
- Demographics of the prospect area
- Your target markets
- Customer profiles – who they are and how they can be grouped
- The size of your target market
- What the market potential is
Getting it right at the planning stage is important for measuring potential performance of the franchise and for creating an offer that will attract the best franchisees - and therefore be more lucrative for your business.
Geoplan can assist with location selection and planning to help you find the optimal sites, the most profitable target market (including its size and distribution) and the best workforce for the franchise. Effective planning will enable the creation of clear and quantifiable franchise territories, territory boundaries and performance potential.
Franchise Development and Planning
With the basic framework in place and a fully operational franchise open for business, the next step is to ensure that the franchisees develop the territories to maximum, mutual benefit.
Geoplan has developed a unique approach that provides insight to both Head Office and the local franchisee that delivers clarity, efficiency and effectiveness in producing the best from a territory. Many companies are benefiting from our Franchise Planning systems.
If you are looking to establish and develop franchise territories, Geoplan’s geospatial tools and analysis systems can facilitate a more informed approach. Just call to speak to an Account Manager on +44(0)1423 569538