Site Analysis Strategy and Planning
Geoplan systems can be employed to identify candidate areas, based on your particular needs, offer or requirements, such that you can make informed choices about the sites that are presented before you.
There is no real substitute for local knowledge, but Geoplan can provide useful preparatory information at a strategic level. Key issues such as defining catchment size, store attractiveness, store cannibalisation, competitor and driver locations, customer distribution, drivetime and demographics can all be brought together to inform the choice.
Businesses use Geoplan’s systems and tools to not only pinpoint the best sites, but to also identify alternative candidate sites based on the particular needs and requirements of your business. Informed decisions can then be made to facilitate site planning.
Information and Visualisation
Our systems can help you examine existing store performance and visualise current situations with each site. Such information is valuable for mergers, acquisitions, refurbishments or the disposal of outlets. This data can also be used for developing a targeted marketing strategy – helping you to assess relevant media selections and coverage, as well as analysing the possible returns from running direct mail, door-drop and in-store promotional campaigns.
We have worked with companies across the world to assist with Site Analysis and New Site Location.