Provide the definitive view of media activity in the UK.
TV Plan, News Plan, and Radio Plan available.
Used for all market analysis applications, including direct marketing, retail planning and media analysis.
Integrate with data to display trends and patterns within media areas.
Identify media coverage throughout the UK.
Geoplan provide the following data in the form of digital boundaries and postcode look-up tables (maintained in line with postcode changes on a continual basis) to provide a comprehensive range of products for all media applications:
TV Plan - includes ITV BARB and ISBA boundaries
News Plan - includes local newspaper boundaries
Radio Plan - includes local independent radio boundaries and local BBC radio boundaries
Data updated quarterly.
Boundaries and Postcode Sector tables defining the coverage for overlapping and non-overlapping TV areas.
Includes BARB and ISBA TV areas for regional advertising requirements.
Standard formats available: T2K (Tactician), TAB (MapInfo), SHAPE (ArcView) and CSV *
Data is supplied with OSGB map projection.*
*Alternative formats and map projections are available for an additional cost, upon request.