Use Geoplan's data and processing skills to create a unique geospatial solution for your business.

Data is an invaluable tool for any business looking to excel in sales, strategy and operational capacities. It allows organisations to effectively analyse their market and create an accurate database of customer profiles. We specialise in Geographic Information Systems (GIS), database management, software development and sales / marketing consultancy. And our unique portfolio of skills allows the Geoplan team to provide a bespoke consultancy solution that meets your data requirements.

Data Capture and Manipulation

With more than two decades of experience, Geoplan is ideally placed for projects requiring the capture, processing, conversion, manipulation and combination of disparate data sources. We provide:

  • A data solution tailored to your business needs and objectives
  • Professional data consultancy services
  • Access to retail market knowledge
  • Opportunities to unlock new strategies

Sourcing and Supply

Geoplan data sourcing techniques allows businesses to discover the 'who', 'what', 'where' and 'when' of their customers. By tracking down these data sets we can create opportunities to fill in those vital data gaps and open up new planning methods. Data includes:

  • Customer and business 
  • European and world 
  • Map bases 
  • Demographic 
  • Postcode and administrative boundaries, and points

Data Quality Audits

Data capture is highly relevant to any business, but there is room for error at the point of it's collection; like mistyped addresses and personal details, or unclear data protection messaging. Combined with data age this can pose serious issues when creating lead allocation, mapping, analysis or planning strategies. We can:

  • Analyse whether data is 'fit for purpose'
  • Identify the impact of poor quality data on business performance
  • Provide details on the level of error and surrounding correction costs
  • Indicate data improvement opportunities

Data Cleansing

Depending on the success of a data audit, determines the level of data clean up. This value-added service detects, corrects or removes inaccurate database records, providing businesses with a complete set of conclusive and consistent data. Benefits include:

  • Ensured data validity
  • Reduced wastage in misdirected marketing or other investments
  • Improved sales intelligence
  • Decreased chance of losing customers
  • Enhanced market perception
  • Increased response rates

Database Profiling

According to recent research by Metadata, poor quality data has resulted in 65 – 75 per cent of projects running over budget or over time. When this is taken into account you soon realise how important data profiling is to business objectives:

  • Accurately tune your marketing and sales activity to your target market
  • Identify consumer and business markets
  • Improve data quality
  • Effectively support other expansion objectives, e.g franchise location and territory planning

GIS Data Creation and Management

Geographic Information Systems (GIS) have the ability to help businesses visualise retail, sales, marketing and operations territories. Our unique geospatial solution can help improve your understanding, and analysis of the retail market through:

  • GIS data, point and polygon layers
  • Geographic correlation tables
  • Territory re-district and conversion to Postcode
  • Postcode 'drive time' and distance tables
  • Data geo-referencing
  • Map and data styling

How we can help you

See how Geoplan software and tools can help your business. If you are interested, just call to speak to an Account Manager on 01423 569538.

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