Geoplan's mapping software and data enabled GreenThumb to grow and manage their franchise network.
Find out moreWith 140 franchised territories it was vital that GreenThumb had clearly defined territory boundaries, at a detailed level of postcode geography.
Within each of these boundaries, they wanted to be able to assist the franchisees by pinpointing the location of both existing and lapsed customers - to support leaflet distribution and canvassing activity. Franchise Territory Reporting was also a key requirement and the following information needed to be included:
An indication of how many customers are currently being treated within these territories by adjacent franchisees.
To strengthen the analysis per Territory, geodemographic data was required along with the number of semi-detached and detached homes within each Postcode Sector.
"The Geoplan solution we now have has enabled us to have a far better understanding of our territories and franchises."
The Geoplan mapping system enabled the production of Franchise Territory Maps using point mapping and thematic mapping in order to depict the potential within a franchise area to aid decision making and encourage growth. ONS Output Area Level geography offered a more detailed alternative to Postcode Sector and ensured that the information was specific enough to cater for the market.
Read-only systems are used in the Franchise Development Department as a detailed reference tool without the requirement for training.
With impressive growth of 60 franchise areas over the last 4 years, aided by the Geoplan solution, GreenThumb remains the market leader.
Geoplan mapping and optimisation tools enabled the luxury chocolate company to right-size their field force and capture live field-data for performance monitoring.
Increased revenue per field sales person by 20% - through increasing the number of visits a person could make, and providing a more balanced workload.
Geoplan mapping data provided the flood risk insurer with most accurate UK Postcode data on the market, giving them the ability to create flood maps, catastrophe models and analytics, used by some of the world's largest insurers.
