Site Optimiser

Improve the performance of your store network, identify markers for success, monitor competitor activity and increase your Return on Investment

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Optimise market coverage and understand market share

Site Optimiser is a flexible cloud based solution that will empower your organisation to effectively optimise your site network.

You can quickly understand your existing market coverage, penetration or market share then identify gaps and overlaps that indicate areas of waste and opportunity so you can improve ROI.

If you are planning to expand or contract Site Optimiser will enable you to develop a market plan to optimise efficiency and by identifying optimal locations can reduce the payback horizon for new sites.

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Enter new markets with confidence

Make informed decisions by pre-identifying candidate areas and new site locations based on analysis of your target market or supply chain.

Quantify the total potential of a new market to assess the potential return on investment and then create a ‘green field’ market plan to manage the set up and growth of your network over time efficiently and effectively.

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Analyse existing site profiles and the impact of competitor activity

Conduct in depth analysis of your existing site network to understand the impact of competitor locations, demographics or other key drivers on your business performance.

Site Optimiser provides you with advanced site location optimisation tools so you can fully assess the impact of overlaps between sites with a view to keeping, re-locating, re-modelling or closing sites.

You can also define coverage or catchment areas around your site locations based on distance, travel time or other insight data.

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Determine the most profitable locations for new sites

Use the power of Site Optimiser to profile potential sites and determine the most profitable location or area. Identify analogue sites and predict performance based on similar locations in your existing portfolio and predict likely payback horizon.

Perform analysis on specific locations to create reports for input into CapEx submissions.

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Pricing plans

Pay Monthly

Annual subscription to Site Optimiser - 12 monthly payments.

£350 per month +VAT

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Pay Annually

Annual subscription to Site Optimiser - single payment.

£3,500 per year +VAT

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Features and benefits

  • Determine the most profitable locations
  • Assess impact and cannibalisation of existing outlets
  • Quantify the total potential of the market
  • Establish whether to keep, re-locate, re-model or close sites
  • Understand your existing market coverage and share
  • Consider 'green-field' approach for entry into new markets

UK Data Pack included as standard

UK Postcode Area, District and Sector Boundaries

UK Postcode Unit Points

Local Authority Boundaries

County Boundaries

Census Demographic Data

Travel Time Data

Brands already using Geoplan


Geoplan's Online Mapping Software with Site Optimiser, enabled Alamar Foods to map their existing stores and locate new potential sites.

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Geoplan has worked closely with TNT to create a user-friendly, customised interface that imports stop and delivery round data from a separate database.

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Royal Mail

Geoplan helped Royal Mail generate additional revenue streams by facilitating their ability to offer enhanced use of Postcodes for planning and operations.

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