Geoplan provides analysis support services in a range of business areas and our experience in systems development and data analysis can prove invaluable where in-house systems are not appropriate or resource is lacking.
We provide expert business analysis and knowledge particularly focusing on Site, Route and Territory networks.
With a foundation of marketing expertise, Geoplan excels in the provision of market analysis including:
Customer profiling to identify traits of the most profitable customers
Market share and penetration analysis to spot opportunities or threats
Prospect targeting and allocation to appropriate sales channels
Area profiling to determine potential within a given area or territory
Profit Analysis to assess areas of waste, inefficiency, or high performance
Our expert consultants can assist you with sales territory management and realignment, market planning, retail analysis and site selection.
Efficient route planning ensures more time is spent working and less time is spent on the road, helping you increase resource capacity whilst keeping fuel costs and emissions to a minimum.
Geoplan helps you achieve this by giving you the tools you need to:
Calculate optimal routes
Maximise number of visitsand deliveries
Streamline transport costs
Effective territory optimisation enables you to balance your field sales workload and effectively allocate opportunities to ensure your team spends less time on the road and more time with your clients.
This is supported with sales gap analysis and opportunity targeting to further optimise sales time and return on activity.
Site selection and evaluation is of paramount importance to any retailer due to the potential for high cost mistakes.
Using a bespoke version of SKiN Site Optimiser you can access the information you need to make informed decisions when determining store viability. This could include:
Demographic or business profiles
Routes and traffic volumes