Dealer Network Planning

Identify market opportunity

Map your target market based on demographic or business data to identify areas of high opportunity. 

Compare your existing dealer locations and catchment areas to the locations of your target customers to establish market penetration and identify gaps and overlaps within your dealer network.

Optimise dealer locations

Optimise the coverage of your dealer network based on the location of your target market. Profile site locations for new dealer openings to configure the services and merchandising profile of each site and identify the optimal blend of sales and service resourcing or facilities required. 

Minimise gaps and overlaps to maximise efficiency, reduce waste and enhance customer service levels.

Optimise dealer coverage

Right-size your dealer network by defining geographic coverage areas or franchise territories. Manage growth or contraction depending on market conditions. 

Balance service and parts distribution workload across your dealer network to increase customer service levels and maintain operational efficiency. Identify opportunity based on registration data e.g. SMMT or MCIA and report on pump-in / pump-out activity across territory boundaries.

Optimise routes

Optimise routes to streamline the supply chain or to increase the efficiency of your servicing activity or parts deliveries. 

Minimise the travelling time, typically by 20%, to reduce costs whilst maintaining service levels to customers.

Mobile workforce management

Dispatch optimised visit schedules to your service and parts delivery teams via their tablets or mobile devices. 

Capture and feedback enhanced location data or job details or EPOD data to feed back into centralised reporting systems, for operational monitoring and customer service level reporting.

Live performance reporting

Create executive dashboard views providing immediate access to top level performance KPIs. 

Live reporting of service level conformance to provide clear, actionable insights to operational managers to pre-empt issues or manage problems as they occur. Drill into and report on dealer performance.

Enhance service levels

Provide mapping tools to customers to allow them to book and manage service appointments or parts deliveries. 

Increase your customer service levels by providing clear communication and value-added services, including email and SMS notifications with engineer ETAs, consumer apps or integrated web portal.

Integrate with CRM systems

Integrate Geoplan’s mapping and optimisation tools with your existing CRM, BI, ERP, call centre or reporting systems. Ensure a smooth flow of data and maintain a single source of truth. 

Create a seamless end-user experience to optimise and streamline the network performance management workflow.