Merchandising

Segment stores by opportunity

Map store locations to understand spatial distribution in relation to your merchandising team. Identify opportunities to improve performance by addressing OSA issues or increasing RSV growth. 

Use your analysis to determine cost to serve and remove any geographic or financial outliers so that effort can be focussed on maximising ROI.

Optimise merchandiser locations

Based on your segmented store locations, optimise the location of your merchandising team. Target recruitment based on areas of opportunity density. 

Minimise gaps and overlaps to maximise efficiency, reduce waste and enhance customer service levels. Right-size your merchandising team to support growth or contraction based on performance.

Optimise store allocations

Balance the workload allocation across your merchandising team based on opportunity and availability. Calculate in-call time, visit frequency and travel time to identify the optimal number of merchandisers required. 

Set callage targets for core visits to help manage the performance of your merchandising team and determine anticipated ROI from each merchandiser’s intervention activity.

Dynamic call scheduling

Create journey plans to manage your core visit cycle efficiently. Split the work day-by-day within each of your merchandising territories, based on visit duration, frequency, available dates and specific time windows. 

Minimise the travelling time, typically by 20%. Add dynamic visits into the plan on a daily basis to direct merchandisers to the issues and opportunities with the highest value.

Optimise visit plans

Dispatch your optimised visit plans to your merchandising team via their tablets or mobile devices. Provide each merchandiser with a visit-to-visit walkthrough each day. 

Provide merchandisers with briefing sheets and planograms to help them address specific promotional or OSA issues for core SKUs. Capture and feedback merchandising surveys, photos, intervention and secure orders. Capture and visualise performance data.

Live performance reporting

Create executive dashboard views providing immediate access to lop level performance KPIs. Deliver insight on RSV growth based on EPOS or field captured data. 

Share dashboard views with your field managers or merchandisers on their tablets or mobile devices to help manage performance against target. View and filter RSV and intervention KPIs by country, region, channel, key account or individual.

Enhance retailer communication

Provide mapping tools to customers or retailers to allow them to see planned merchandising visits and track progress. 

Increase your customer service levels by providing clear communication and value-added services, including email and SMS notifications.

Integrate with EPOS systems

Integrate Geoplan’s mapping and optimisation tools with your existing CRM, BI, ERP or EPOS systems. Ensure a smooth flow of data and maintain a single source of truth. 

Create a seamless end-user experience to optimise and streamline the merchandising workflow, reduce the change management overhead and ensure implementation of your optimised plan.