Designed to be simple
SKiN Mapping Platform is your partner in business intelligence. Easy to use and powerful, you can quickly import and analyse data then create detailed reports, charts and map views to present your findings.
Import your key locations based on address, postcode or X/Y co-ordinates, then visualise the spatial distribution of your business network, including sites, people, resources and customers.
Monitor your key performance indicators at each location by changing the shape, colour and size of each for easy identification.
Use SKiN Mapping as your 'go to' analysis tool to filter, search and interrogate points on the map to show the impact of location on performance.
Identify regional trends by shading areas based on high and low values.
Automatically summarise data by postcode or administrative area to understand regional business performance patterns.
Align map colours to your targets and easily visualise return on investment, areas of waste and new opportunities by location.
Define coverage of each location within your business network by creating radial, travel time or hand drawn catchment areas.
SKiN Mapping will analyse the content of your catchment areas to identify key performance drivers for each location and any gaps, overlaps or opportunities.
Use building blocks such as postcodes or administrative boundaries to build geographic territories.
Right-size your field force - edit territory boundaries to balance workload and opportunity across your field-based teams.
Visualise performance data by territory to identify regional trends.
Detailed Postcode (zip code), administrative and demographic data is included as standard (where available by country).
Allows you to visualise:
Postcode area, district/sector boundaries, unit postcode points, county (state) and local authority boundaries.
Use shading based on postcode sector level demographic data, including population, household and business counts, age breakdown, dwelling type and social grade to easily visualise trends.
Easily share reports, map images and data with colleagues, customers or other stakeholders.
Print maps up to size A0 and create reports in PDF, Word or Excel format.
Share interactive, read-only maps with other people for up to 72 hours, with no need for additional licensing.