SKiN Mapping Software

Identify the best sites, routes and territories with the SKiN Mapping Software. A cloud-based mapping platform, designed to increase operational efficiency and deliver competitive advantage through visualisation and analysis of location data.

Designed to be simple

SKiN Mapping Platform is your partner in business intelligence. Easy to use and powerful, you can quickly import and analyse data  then create detailed reports, charts and map views to present your findings. 

Visualise and monitor your business network performance

Import your key locations based on address, postcode or X/Y co-ordinates, then visualise the spatial distribution of your business network, including sites, people, resources and customers. 

Monitor your key performance indicators at each location by changing the shape, colour and size of each for easy identification.

Use SKiN Mapping from Geoplan, as your 'go to' analysis tool to filter, search and interrogate points on the map to show the impact of location on performance.

monitoring key locations on laptop
presenting regional trends map

Identify regional trends and opportunities to increase ROI

Identify regional trends by shading areas based on high and low values. 

Automatically summarise data by postcode or administrative area to understand regional business performance patterns. 

Align map colours to your targets and easily visualise return on investment, areas of waste and new opportunities by location.

Analyse geographic coverage and identify what's driving business performance

Define coverage of each location within your business network by creating radial, travel time or hand drawn catchment areas. 

SKiN Mapping will analyse the content of your catchment areas to identify key performance drivers for each location and any gaps, overlaps or opportunities. 

woman analysing geographical coverage map
creating territories map on laptop

Create and optimise territories to maximise field force efficiency

Use building blocks such as postcodes or administrative boundaries to build geographic territories. 

Right-size your field force - edit territory boundaries to balance workload and opportunity across your field-based teams. 

Visualise performance data by territory to identify regional trends.

Includes a comprehensive Data Pack

Detailed Postcode (zip code), administrative and demographic data for mapping is included as standard (where available by country). 

Allows you to visualise: 

Postcode area, district/sector boundaries, unit postcode points, county (state) and local authority boundaries. 

Use shading based on postcode sector level demographic data, including population, household and business counts, age breakdown, dwelling type and social grade to easily visualise trends.

visualising postcode areas on a map
exporting data and sharing results with colleagues

Export data, maps or interactive reports to share with colleagues

Easily share reports, map images and data with colleagues, customers or other stakeholders. 

Print maps up to size A0 and create reports in PDF, Word or Excel format.

Share interactive, read-only maps with other people for up to 72 hours, with no need for additional licensing. 

Pricing plans

Free trial

Access SKiN Mapping Platform for 21 days for free.



Access SKiN Mapping Platform on a month by month basis.

£50 per month +VAT


Access SKiN Mapping Platform for 12 months.

£500 per year +VAT

The SKiN suite of products

SKiN Mapping

SKiN is a powerful geospatial mapping solution and the core of our product range. Using SKiN you can create and optimise site, route or delivery networks.

Site Optimiser

Site Optimiser automatically assesses your site network, quantifies market potential and identifies the key drivers for increased sales performance.

Territory Optimiser

Territory Optimiser helps you identify the optimum territory structure and the resource requirements you need to service your market whilst increasing ROI.

Route Optimiser

Route Optimiser can immediately improve the efficiency of your distribution network by identifying the most efficient routes to optimise driver efficiency.

SKiN Mobile

SKiN Mobile has been designed to give field operatives and drivers access to the information they need to perform their role effectively when in the field.

SKiN Dashboard

SKiN Dashboard is a business intelligence tool for use at executive level. It sits above the core system and is fed by real time updates from across the business.