Custom Data

Strengthen sales, strategy and operational capacities by using custom data to conduct effective market analysis and customer profiling.

What do we do?

Geoplan provide you with a custom data solution which is tailored to your business needs and objectives and can include:

Professional data consultancy services

Access to specialist market knowledge

Retail, sales, marketing and operations

Opportunities to unlock new strategies

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Get your data to work with you

Poor quality data results in 65 – 75 per cent of projects running over budget or over time. When this is taken into account you soon realise how important data profiling is to business objectives - we help you to:

Accurately tune your marketing and sales activity to your market

Identify consumer and business markets

Improve data quality

Effectively support other expansion objectives

'Who', 'What', 'Where' and 'When'?

Geoplan data sourcing techniques allows businesses to discover the 'who', 'what', 'where' and 'when' of their customers. 

This valuable insight gives you a greater understanding of your customer behaviour allowing you to visualise new opportunities and open up new planning methods.

person solving mathematical equation

Maximise your chances of success

Errors within your data or its age can pose serious issues when creating lead allocation, mapping, analysis or planning strategies. 

Geoplan’s data audit service provides you with the ability to thoroughly analyse your data, identify any potential issues and indicate how to improve it to ensure your project has the best chance of success.

Data includes:

Customer and business

Map bases, Postcode and administrative boundaries, and points

European and world


Find out more

To see how Geoplan custom data solutions can help your business please call one of our account managers on 01423 569538 or arrange a demo below.