Geoplan provide you with a custom data solution which is tailored to your business needs and objectives and can include:
Professional data consultancy services
Access to specialist market knowledge
Retail, sales, marketing and operations
Opportunities to unlock new strategies
Poor quality data results in 65 – 75 per cent of projects running over budget or over time. When this is taken into account you soon realise how important data profiling is to business objectives - we help you to:
Accurately tune your marketing and sales activity to your market
Identify consumer and business markets
Improve data quality
Effectively support other expansion objectives
Geoplan data sourcing techniques allows businesses to discover the 'who', 'what', 'where' and 'when' of their customers.
This valuable insight gives you a greater understanding of your customer behaviour allowing you to visualise new opportunities and open up new planning methods.
Errors within your data or its age can pose serious issues when creating lead allocation, mapping, analysis or planning strategies.
Geoplan’s data audit service provides you with the ability to thoroughly analyse your data, identify any potential issues and indicate how to improve it to ensure your project has the best chance of success.
Customer and business
Map bases, Postcode and administrative boundaries, and points
European and world