Geoplan worked with Kellogg's to provide a solution which enabled the company to manage and optimise its nationwide network of Field Sales representatives.

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The Problem

Kellogg's first contacted Geoplan whilst researching a solution to enable the company to manage and optimise its nationwide network of Field Sales representatives.

With approximately 100 Field Sales Personnel working across 3 key divisions, the challenge was to maximise this resource to its full potential by providing a clear picture of geographical territory ownership and by planning the most effective and logical journey plans.

"The Support provided has been very good and the Training has been excellent at all stages. The flexibility of Geoplan’s approach has really suited us and we are very impressed with how their Team operates."

Susan Sopworth - Data Support Executive, Field Sales Team - Kellogg's

The Solution

Geoplan provided a territory mapping and route scheduling solution which is used daily by the Sales Support Team to efficiently manage the Field Sales Force and Territory Network.

Developed specifically for Hermes, the system provided:

The Benefits

  • Smooth transition from previous System to the Geoplan solution.
  • The ability to generate professionally styled reports for circulation to the wider team.
  • Continuity of Support - The same Project Team remaining as key contact from initial purchase to ongoing support and maintenance.
  • Reduced cost and increased efficiency of sales representative visits.
  • A flexible and consultancy based approach to the delivery of the Solution, with unlimited access to the Geoplan Support Team.
  • Quick turnaround from initial contact to System implementation.
  • Minimal ongoing maintenance costs after initial investment.
  • Flexible licensing – no minimum contract length tie-in.

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