Geoplan worked with Kellogg's to provide a solution which enabled the company to manage and optimise its nationwide network of Field Sales representatives.
Find out moreKellogg's first contacted Geoplan whilst researching a solution to enable the company to manage and optimise its nationwide network of Field Sales representatives.
With approximately 100 Field Sales Personnel working across 3 key divisions, the challenge was to maximise this resource to its full potential by providing a clear picture of geographical territory ownership and by planning the most effective and logical journey plans.
"The Support provided has been very good and the Training has been excellent at all stages. The flexibility of Geoplan’s approach has really suited us and we are very impressed with how their Team operates."
Susan Sopworth - Data Support Executive, Field Sales Team - Kellogg's
Geoplan provided a territory mapping and route scheduling solution which is used daily by the Sales Support Team to efficiently manage the Field Sales Force and Territory Network.
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Optimised site coverage and implemented cost savings through right sizing store coverage to maximise potential, resulting in a higher return on investment.