Frequently asked questions

Frequently asked questions

Subscription FAQs

What subscriptions are available?

We offer SKiN Mapping subscriptions on either a monthly or an annual basis.

You can also take a 21 day trial for free!  To take a free trial of SKiN, click here.  

To purchase a Monthly subscription (£50) or Annual subscription (£500), click here

Which payment cards are supported?

We support all Visa, Mastercard and American Express cards.

When does my subscription start?

Your subscription will start immediately after point of purchase.

What's included in a subscription?

A SKiN subscription provides unlimited, fair access to our standard SKiN software, for one user, for the subscription duration (1 month or 1 year).  

If you sign up online you will automatically be subscribed to a UK based system, but if you wish to subscribe for a different country please contact our sales team on +44 (0)1423 569638 or

Our Fair Usage policy can be found at the end of the subscription FAQs.

What is your Fair Usage policy?

For the price of your subscription, you should be able to realise all of your mapping needs and achieve your business objectives. We are committed to providing unlimited, fair access, to ensure optimal usage for all our users.  

To maintain our outstanding user experience, we monitor usage to ensure our service is used reasonably, equitably and fairly. It is unlikely that you should exceed the fair usage. However in such case, we may contact you to better understand your mapping needs and business objectives, so that we can help you to achieve these whilst operating within our fair usage framework.  

We are committed to providing an honest and transparent pricing model, whilst providing a premium and fair service. Thus, we will not charge additional rates nor limit access to SKiN, for any reasonable usage. We strive to deliver worldclass service and performance at an affordable price, which is founded upon the concept of equitable community usage.

What is a linked card?

A ‘linked card’ is the payment card which will be charged for all subscription renewals associated with your organisation. The first card which is added to your organisation becomes the ‘linked’ card. Thereafter you can add other cards to your organisation, to either use for a one-off purchase, or assign as the linked card for your organisation.  

If an alternative card is used to make the initial payment for another subscription, it will still be the linked card that is charged at subsequent renewal dates.

What happens if my subscription is suspended?

Your subscription will be suspended for a maximum of 7 days. To lift the suspension on your subscription, you will need to update your card details to a valid card.  If you do this within the 7 days, your subscription will be re-activated and you will receive a confirmation email once this is done.  

After the 7 days, your subscription will be cancelled. If you wish to renew after this time, you can simply start a new subscription. This will be a brand new subscription and will not contain any of the work from your previous subscription.

What happens if my card is declined?

If your card is declined at point of purchase, please ensure that the card details are valid. If you are still experiencing issues or wish to pay via an alternative method, please contact our sales team on +44 (0)1423569638 or  

If your card is declined at renewal, you will receive an email to inform you that your payment has failed and your subscription will be suspended. You will be able to access My Account, but you will not be able to access the app to which you are subscribed.

I would like to subscribe to SKiN with coverage outside the UK, is this possible?

Yes – we offer coverage of SKiN in countries worldwide. If this is something you are interested in, please contact our sales team on 01423569638 or

How do I purchase a subscription?

To purchase a Monthly subscription (£50) or Annual subscription (£500), click here

If you already have a Geoplan Account, you can also purchase through your My Account area.

How will I receive an invoice?

All invoices will be sent via email to your Organisation Administrator.

How do I manage or cancel my subscription?

Once you have a Geoplan account and have purchased a subscription, you can manage all aspects of your subscription from Manage Subscriptions in the My Account area.  

If you cancel a subscription prior to the renewal date, you will still be able to access it until the next renewal.

How do I renew my subscription?

Subscriptions are automatically renewed at the end of your subscription duration, to ensure that all your work is preserved. If you wish to cancel, you can do so manually via your My Account area.  

Your renewal date will be always the same day of the calendar month that your subscription first began on, whether it is monthly or annual. Your linked card will be charged the subscription fee at this point.  

To help you keep track of your subscription, we will send you an email reminder prior to your renewal date.

How do I know I have successfully subscribed?

Once your purchase has completed successfully you will be taken to an order confirmation page. You will also receive a confirmation email.

Am I able to change my Organisation details? E.g. Contact details, card details

You can manage all of these details yourself within Organisation Details and Billing Details in the My Account area.

Am I able to change my subscription? E.g. Add new users, change the period

You can make changes to your subscriptions within Manage Subscriptions, and changes to your users within Manage Users. These are both sections in the My Account area.  

If you wish to convert from a Monthly to Annual subscription, you can simply cancel your Monthly subscription and purchase an Annual one. The Annual subscription will begin immediately after purchase, so it is worth waiting until the Monthly renewal date to do this.

Support FAQs

What help is available?

We have a regular and consistent point of contact through a personal account team.

Our support team available via phone or email, 9am until 5pm, Monday through to Friday GMT. Our team of experts are available to all customers as well as anyone throughout their 21-day trial period.

We also offer a user guide that provides step-by-step information on how to get started quickly and run typical tasks with the SKiN system.

There are various options with remote or face-to-face training available.

I don’t see my question here. What can I do?

Chat with us (look for the green chat button) or if we’re not online contact us at

Do you offer training?

Training can be delivered in a variety of formats from an hours remote quick start session, through to a full day training at your most convenient location. To find out more please contact our sales team on 01423 569538.

Product FAQs

Why can’t I see the Optimisers in my trial system?

Optimisers are not available in the trial of SKiN. These are add-on modules available to the SKiN mapping software.  If you would like to schedule a demo of an optimiser, please call the sales team on 01423 569538.

I’ve never used mapping software before…is that a problem?

Not at all. SKiN has been designed for everyone, even those with no mapping experience, whatsoever.

All you will need is an Excel spreadsheet to start creating maps

What is the best way to share the work I have completed?

The best way to share the work you have completed is to share via the share link function; this will be available to the recipient for 72 hours.

This means that the person receiving the shared work can navigate and engage with the data, while being unable to manipulate or restrict your work.

If you require the recipient to have access to the shared work for longer than 72 hours, you can purchase a read only license for £50 per annum.

What is SKiN?

SKiN (Spatial Knowledge iNterface) is a cloud based mapping solution that enables you to visualise business opportunities within your business data.

Is the system updated?

Yes, the Postcode data is updated on a quarterly basis, with new postcodes added, removed and improved. Census demographics are also projected in line with these postcode changes.

You will be notified before and after any updates take place. This will not affect any of the work you have previously completed on SKiN.

Further information can be found here

How do I access SKiN, is there any installation required?

SKiN is a cloud based software solution so there is no installation process required. The advantage of this is that access is available from anywhere with a live internet connection.

You will simply need a username and password to access the system.

SKiN works best with Google Chrome and requires a minimum internet speed of 10mbps.

Can SKiN be accessed from different devices?

Yes, SKiN is a cloud based software solution, therefore can be access from any device whether desktop pc, laptop, mobile or tablet.

Can I put my work into a PowerPoint or print?

You can both export your work for use in a PowerPoint as PNG images,

SKiN has extensive reporting capabilities, with customisable design to the user’s preference.

Other options include Print straight from SKiN, up to AO.

Find out more here

Data FAQs

My upload failed what went wrong?

If you have followed the guidelines and still have a failed upload, we advise contacting our support team on 01423 722719

Is there any limit to the amount of data I can import?

There is no limit to the data you can upload

You can upload up to 10,000 rows in one layer of SKiN, without experiencing any slowdown; each cell should contain a maximum of 255 characters.

How do I upload my data?

Our data guidelines and tips for importing your data can be found here

How secure is my data in SKiN?

Your data is secure at all times.  All data is stored on the Amazon Web Server, based in Dublin, Ireland.

We are  accredited to ISO 27001 for information security management system policies and procedures and are also Cyber Essentials certified.

Can I overlay data?

Yes, you can overlay data; you can do this by creating a new layer in SKiN.  These layers can consist of your business data, census data or third party data to create the visual you need and all sits under a single project.

Terminology FAQs

What is the difference between a catchment and a territory?

A catchment is the area from a location (store, home) that can be drawn from a radius or travel time

A territory is a geographic area assigned in a contract or agreement to a business or franchisee.

What is site optimisation?

Site optimisation is a process used to identify the best location to place your assets or resources, taking into account market potential,  and potential cannibalisation of existing site catchment areas

Find out more

What is territory optimisation?

Territory optimisation is a process used to assign a set of locations or a geographic coverage area to a resource, taking into account cost, time or value to ensure an efficient balance of capacity vs workload.

Find out more

What is route optimisation?

Route optimisation is a process used to identify the most cost-effective route to visit a series of locations, taking into account cost, time, service levels and vehicle characteristics.

Find out more